Greening the Future
Powering India’s Youth-Led Climate Action through the Meri LiFE Initiative
Partner: UNICEF YuWaah | 
April 2024 – March 2025
Context
The Meri LiFE initiative, led by MoEFCC and UNICEF YuWaah, aims to mobilize young people for climate action and green volunteering across India. To power this vision, NCCDC serves as the Program Management Unit (PMU), ensuring the platform and ecosystem work seamlessly, enabling deeper engagement among young people and partner institutions nationwide.
The Need
While climate awareness was growing, youth engagement remained fragmented. The Meri LiFE platform faced technical bottlenecks, limited visibility of local actions, and weak systems for documentation and recognition. There was also a need to energize the partner ecosystem—onboarding CSOs, institutions, and volunteers—to build a scalable movement.
Our Role as PMU
NCCDC bridged these gaps by leading action in three areas:
- Strengthening the Platform – Improved Meri LiFE’s performance, resolved backend issues with NIC, conducted retrospective and annual performance analyses added new features like the Tree Plantation form and developed SOPs, tutorials, and reporting tools.
- Strategic Communication & Campaign Support – Created engaging videos, reels, stories, and campaign assets from multiple states – Kerala, Odisha, Jharkhand, Maharashtra, and Delhi; designed social media creatives, emailers, e-waste brochures, produced impact reports and supported nationwide digital campaigns around Earth Day, World Environment Day, and Daan Utsav.
- Ecosystem Building & Research – Onboarded and oriented CSOs, facilitated quarterly partner taskforce meetings, mobilized Super Volunteers and YPATS, and co-led a National Landscape Analysis study on Green Skills and Jobs with Sattva.
Through technology, communication, and partnerships, NCCDC has enabled Meri LiFE to grow into a vibrant youth-led climate action movement.